Tuesday, August 25, 2015

Venus Navalta Shares Her Insights On The Future Of Outdoor At OAAP Summit

Venus with OAAP officers Dan Sembrano, Rod Guevarra
and Chairman Frank Abueva
Media industry veteran Venus Navalta, CEO of IPG Mediabrands joined the 1st OAAP National Summit in Davao and delivered her insights on the future of Out Of Home Media.

The highly respected media industry leader who was recently reunited with the communications network that had been home for 17 years, the Interpublic Group. Venus launched UM in 1999 and turned it into one of the country’s most successful agency operations. During her tenure, UM maintained its leadership and grew consistently, year after year, winning numerous international and local awards including a Cannes Media Lion in 2009, a gold in the 2007 Asia Marketing Effectiveness Award and a five time winner of the 4A’s Media Agency of the Year Award.

Most noted during her stint in UM was the fact that she pioneered agency managed OOH media through Universal Outdoor.

Tuesday, August 18, 2015

EDSAbillboard.com - Your billboard is one click away

EDSAbillboard.com - Your billboard is one click away

Monday, August 17, 2015

Billboards Direct

Why buy through media agencies when you can get it cheaper when you buy direct?

 This is the website you should remember for all your billboard needs.  Looking for a billboard site in EDSA Guadalupe or EDSA Ortigas?  Log on to www.edsabillboard.com .

Outdoor Advertising Industry Holds 1st National Summit In Davao

The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit in its 50 year history at Waterfront Insular Hotel in Davao City with the theme: “Let’s Go Outdoor!” from August 21-23 in conjunction with the annual Kadayawan Festival in the City.

About 100 Outdoor Advertising practitioners throughout the country are expected to attend from OAAP Chapters in the NCR, North Central Luzon, Visayas and Mindanao.

With the growth of the Philippine economy, the Out-of-home Industry is gearing up to become a relevant player in this unprecedented push for share of the market in terms of advertising spend. The event is led by OAAP Chairman Mr. Frank Abueva and OAAP President Mr. Rod Guevarra. Five Speakers are set to speak before the group: Lawyer to the Stars, Atty. Lorna Patajo-Kapunan as Keynote Speaker and Guest of Honor, followed by Philippine Center for Out-Of-Home Media Research and Science (PhilCourse), Executive Director and former OAAP Board Member, Mr. Lloyd Tronco to speak on the Latest Trends in OOH. Also in the line-up of speakers is Globaltronics VP for External Affairs & Partnerships and current OAAP PRO, Mr. Nato Agbayani to speak on Rich Media Marketing Via Digital OOH.

Powerhouse speakers coming from the Franchising and Advertising industries are lined-up for the afternoon session. The legendary RK Franchise Consultancy Founder, Mr. Rudolf Kotik will speak on Franchising and Intellectual Property, followed by Advertising Guru and IPG Media Brands Philippines CEO, Ms. Venus Navalta to speak on What’s Next in the World of OOH.

For details contact the OAAP Secretariat at (02)843-8201/(02)751-0255 or through mobile at 0917-5149781 or 0998-5403023 or visit the OAAP Facebook page at www.facebook.com/pages/Outdoor-Advertising-Association-of-the-Philippines-OAAP.

Tuesday, May 19, 2015

“Maghihintay Ako - Manuel" Billboard

 People around the area in Morayta and Recto are wondering on the billboard with captions, “Maghihintay Ako – Manuel.” A lot of them are talking about this mystery billboard, thinking Who is Manuel?. Some of them are asking if Manuel is a celebrity or a famous personality. Other questions are “Why is he waiting?” and “Who is he waiting for?.”

On the billboard, there’s additional text at the right corner, “EDSA, Shangri-la Hotel” and “May 22, 2015”. The signage looks like a wedding proposal by a very sweet guy named Manuel. The “EDSA, Shangri-la Hotel” might be the wedding venue and “May 22, 2015” will be the date of the ceremony. Is it really a wedding proposal or just an upcoming teleserye of a local channel? What do you think? 

Aside from Morayta and Recto, you can also find the same billboard in Divisoria, South Superhighway and other parts of the Metro. This is really eye-catching and interesting.




‘Wow Mali!’ billboard along EDSA confuses onlookers

 
MANILA, Philippines – The billboard sign for television gag show Wow Mali! along EDSA Balintawak area is causing confusion among onlookers and motorists. It looks just like any other billboard along EDSA, except it is completely upside down.
The billboard sign shows Wow Mali! host Joey de Leon with the caption “Lakas ng tama”.
Joey de Leon posted a photo of the billboard earlier on his Instagram account, saying “WOW MALI na!”



Netizens find billboard on EDSA ‘creepy’

Passers-by along EDSA-Mandaluyong are a bit  freaked out by the video clip of a “girl on a swing” currently being shown on a light-emitting diode (LED) billboard.
Netizens were able to capture the said clip and uploaded them on different social networking sites roughly two weeks ago.
Celebrity KC Montero posted on Instagram an 11-second video first showing an advertisement for Manny Pacquiao’s fight with Mayweather, then suddenly shifts to what appears to be a silhouette of a girl swinging back and forth.
Montero captioned his post with “Has anybody seen this on EDSA? Kind of creepy”.

Read more at http://www.mb.com.ph/netizens-find-billboard-on-edsa-creepy/#vDOPVLFiz3z7ikjl.99




ABS-CBN actress Maxene Magalona posted a similar video which came with the caption: “Did you see the video billboard on EDSA with a little girl on a swing? Kinda creepy don’t you think?? I wonder what that’s about?”
“Bro, does this play randomly? ‘Cause if it is, it’s creepy”, said a certain Instagram user known as @micylequizon.
Other netizens saw it as another movie or television show teaser while some say it is a public advertisement.
OOH Resource’s Lloyd Tronco said they are still “verifying and investigating” the “girl on a swing” clip.
For now, he said it could either be a “filler material inserted to use up the gaps between advertisements or a teaser for a new program for the advertised network.”
In February 2014, a controversial “Olivia, will you marry me?” billboard advertisement that dotted the metropolis  sparked the curiosity of the public. It turned out that it was  for a campaign of a real estate company.

Read more at http://www.mb.com.ph/netizens-find-billboard-on-edsa-creepy/#vDOPVLFiz3z7ikjl.99





EDSA billboard promotes gender equality, ‘all kinds of love’

Screen grab from Solenn Heussaff’s Instagram account

MANILA, Philippines—A billboard promoting gender equality and celebrating “all kinds of love” has risen along Epifanio de los Santos Avenue (Edsa) in Guadalupe, Makati City.
The billboard, which is part of the latest advertisement campaign of lifestyle brand Bench, shows magazine creative director Vince Uy holding hands with boyfriend Nino Gaddi and makeup artist Ana Paredes being hugged by girlfriend Carla Peña.
The four-part billboard also features movie icon Gloria Romero with grandson Chris Gutierrez and actress Solenn Heussaff with fiancé Nico Bolzico.
The Bench campaign has earned the admiration of netizens for its “bold” move that they said could “change the game of advertising.”
Screen grab from Mara Chua’s Facebook account
However, the hands of Uy and Gaddi in the billboard were painted over days after it had been set up, earning the ire of some netizens.
A report from Scout Magazine on Friday said that in 2011, Bench was compelled to take down its billboard featuring the Philippine Volcanoes in fitted underwear after Mandaluyong Mayor Benhur Abalos requested the billboard be dismantled, saying people deemed it “inaapropriate and offensive.”
As to how the painting over their hands happened, Uy was quoted in the story: “I do have a feeling that perhaps it was to get AdBoard to give a go signal on the materials.”
“We feel that the positive reception to the campaign shows that Filipinos are more open-minded and progressive than we’re given credit for. On the bright side, we are still happy and thankful because, holding hands or not, Bench still gave the opportunity to spread the message of acceptance, tolerance and equality of any kind of love—perhaps slowly, but definitely surely,” he added. NC





Tuesday, March 24, 2015

Buy billboards direct. It's cheaper.

Why buy through media agencies when you can get it cheaper when you buy direct?

 This is the website you should remember for all your billboard needs.  Looking for a billboard site in EDSA Guadalupe or EDSA Ortigas?  Log on to www.edsabillboard.com .

Available January 1, 2015
Size: 50ftHx60ftW
Current Advertiser :  SM
Contact : 0922-840-8880



http://availablebillboards.blogspot.com/2014/12/contact.html


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Thursday, March 12, 2015

Available billboard: EDSA Southbound Guadalupe


Available now
Size: 46 ft. H x 23 ft. W
Contact: 0922-840-8880


Available now
Size: 46 ft. H x 16 ft. W
Contact: 0922-840-8880




http://availablebillboards.blogspot.com/2014/12/contact.html



Wednesday, January 7, 2015

Available billboard : EDSA Magallanes going to MOA

 This is the website you should remember for all your billboard needs.  Looking for a billboard site in EDSA Guadalupe or EDSA Ortigas?  Log on to www.edsabillboard.com .

Available January 1, 2015
Size: 50ftHx60ftW
Current Advertiser :  SM
Contact : 0922-840-8880



http://availablebillboards.blogspot.com/2014/12/contact.html



Tuesday, December 23, 2014

Out-Of-Home Media Outlook 2015


There is no doubt that the emergence of the smartphone has created much impact in the lives of today's urban consumer.  It has made our lives much easier but at the same time a little bit stressful too.  Every now and then a red circle with a white number in it pops up in our screen indicating the number of messages or notifications we have to deal with in the growing number of apps on our smartphones.  And because of this, more people are looking down on their phones instead of paying attention to what is out on the street.

This phenomenon of looking down too much on a 5 inch screen inthe palm of one's hand has an impact too on the daily net viewership of a billboard.  For this reason, it is imperative that media agencies who herald their prowess in audience measurement of Out-Of-Home media should really examine their current criteria for determining daily net viewership of an OOH site or panel.

In my recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, I cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client.  Clients and advertisers likewise should be very sure of their purchases in OOH media.  It  pains me to see that so much media money is being thrown away by some clients simply by having their advertisements in OOH sites which were not measured properly.

Thus in 2015, agencies who do have their OOH measurement program will really have to introduce a new factor or criterion given the time OTS audiences are looking down on their phones.  With this, a better number of daily net viewership is derived.



For queries on OOH Media Measurement and Out-Of-Home Media in the Philippines, the author may be reached at oohresource ( @ ) gmail.com

 
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