Friday, December 7, 2012

Kinetic appoints King Lai to lead Asia-Pacific

ASIA-PACIFIC - Kinetic Worldwide has appointed King Lai as CEO of Kinetic Asia-Pacific, effective 1 January.

from :,kinetic-appoints-king-lai-to-lead-asia-pacific.aspx?eid=21&edate=20121206&utm_source=20121206&utm_medium=newsletter&utm_campaign=daily_newsletter

As CEO, Lai will oversee Kinetic’s operations in India, Singapore, Thailand, Malaysia and the Philippines, with a key focus on the expanding Kinetic's China operation.

He will report to Steve Ridley, global CEO of Kinetic, who is based in London and New York.
Lai will be based in Shanghai and will work closely with Claudine Kwek, Asia-Pacific COO of tenthavenue, who is based in Singapore, as well as senior management within China offices.

Lai replaced Chris O'Donnell, who resigned in late August after working for the company for two-and-a-half years in Asia and more than five years in London.

Kinetic has been in China since May 2008, with key clients including Yum, Nike and Mercedes-Benz. Other key regional clients include HSBC, Accenture and Marriott Hotels for their airport OOH business.

Lai brings more than 25 years of experience in advertising, marketing and management to Kinetic. He has held leadership positions at Initiative Worldwide as Asia-Pacific president; at Nasdaq-listed Chinese portal as CEO; and at Saatchi & Saatchi as CEO, China.

Lai was most recently at MediaCom China, where he served as managing partner for more than two years, overseeing the Swatch Group's account.

MediaCom China confirmed that Nedra Chian, who took on general manager, client services on Swatch Group earlier this year, has assumed the role of day-to-day lead on the business.

Ridley said: “[Lai's] extensive Asian market knowledge, international outlook and a very successful management track record will strengthen Kinetic’s continued leadership in the region.”

What kind of challenges will Lai face in his new role? A top agency source who has worked in the OOH advertising industry in China told Campaign Asia-Pacific that many media owners in China are bypassing media agencies to contact advertising clients directly, "especially those listed OOH media owners who have large direct sales team, who are aggressively putting their fingers in the planning pies in China and want to have direct relationships with the clients".

Another ex-Kinetic Asia-Pacific top boss added that half of Kinetic's revenue comes from China and that Lai's challenges would be in the buying of media.

Kinetic is a WPP company and part of the tenthavenue performance-marketing division. Kinetic employs more than 800 professionals across 38 offices, with over 100 working in its China offices.
In the OOH media agency scene in China, Freddie Wong, general manager for OOH at OMG China, resigned for personal reasons in late October. The agency is considering replacement candidates at the moment.

Tuesday, December 4, 2012

SMART's Neon Crown on Billboard Seen More Than Kilometer Away

In an age where digital LED screens are beginning to become the norm for out-of-home media placements, telco giant SMART has been able to maximize the use of a medium from the early 20th century and make it work harder for the brand.  We're talking about neon here.  Quite retro in it's characteristics, neon has proven itself to be an efficient magnet for audience attention.

In this picture, the SMART neon crown atop the billboard in Guadalupe is seen from more than a kilometer away in Mandaluyong.  By Google Map estimates, the distance from where one can see the SMART neons is as far back as 1.1 kilometers!

While spectacular already in its powder blue radiance,  we await the days when the lights begin to "dance" through a flashing sequence.

Monday, December 3, 2012

Supertyphoon Pablo

From the

MANILA, Philippines—Public storm Signal No. 1 was raised over several provinces in Visayas and Mindanao as Typhoon “Pablo” (international codename: Bopha) accelerated from 22 kilometers per hour to 26 kph Sunday night.

The affected areas in the Visayas are: Bohol, Biliran, Camotes Island, Southern Leyte, Leyte, Eastern Samar, and Western Samar.

Meanwhile, the provinces in Mindanao that were placed under the storm signal warning are: Surigao del Sur, Surigao del Norte including Siargao Island, Dinagat Is., Agusan del Norte, Agusan del Sur, Davao Oriental, Davao del Norte inc. Samal Is., Compostela Valley, Bukidnon, Misamis Oriental and Camiguin.

As of 10 p.m. Sunday, Pablo was located 810 kilometers southeast of Hinatuan, Surigao del Sur.
It was packing maximum sustained winds of 185 kph near the center and gustiness of up to 220 kph.
The Philippine Atmospheric Geophysical and Astronomical Services Administration advised fishing boats and other small seacrafts not to venture out into the eastern seaboards of Visayas and Mindanao.

Wednesday, October 31, 2012

Register Now for the 2012 OOH Media Conference at SMX; November 16, 2012

Organized by:

Managed by:

The Next Level...Meet The Challenge

The 2012 OOH Media Conference
November 16, 2012 ; 10am to 4pm ; SMX Hall 1 Conference Area
Call : 898-2198 for Registration

Conference Speakers
Ms. Venus Navalta

Chairman of ZenithOptimedia

Venus joined ZenithOptimedia, Philippines as Chairman in 2010. She re-launched and quicky grew ZenithOptimedia to be one of the biggest and most dynamic media agencies in the Philippines. Recently, ZenithOptimedia was honored by the industry as the "Media Agency of the Year 2011".  Venus will be the Keynote Speaker of the OAP 2012 Conference

Mr. Jim Liu
President, Kinetic China

Topic: OOH in China before and now, learnings and success stories, sharing of best practices, and digital OOH industry.

Mr. Bharad Ramesh

Regional Executive Director for Operations and Trading for Asia, Starcom Mediavest Group

Topic: Human Experience Planning in Out of Home

Mr. Ricky Pena

Senior Vice President, Digitel Mobile Philippines

Topic: How OOH has help Sun Cellular in the overall marketing and communication strategies and vision for the OOH industry.

Mr. Edward Tang

General Manager, Singapore Press Holdings MediaBoxOffice

Topic: OOH in Singapore, success stories and executions and to share best practices that we can learn from as we move forward to develop more innovative and technologically advanced OOH formats in the Philippines.

Ms. Blen Fernando

Vice President for Marketing, Alaska Milk Corporation

How OOH Media has helped Alaska Milk Corp. in the overall marketing and communications strategies for its brands.

Mr. Lloyd Tronco

Executive Director, Philippine Center for Our-of-Home Research and Science

Topic: Exploring the new "Tri-media"

The Next Level...Meet The Challenge

The 2012 OOH Media Conference
November 16, 2012 ; 10am to 4pm ; SMX Hall 1 Conference Area
Call : 898-2198 for Registration

Saturday, October 27, 2012

A New Day for

For the longest time, I have been writing out of an old blog entitled .  Something just came upon me and I just felt that I should continue blogging under this new blog, .


Thursday, October 4, 2012

THE Forum for Digital Out-Of-Home Media in the Philippines goes to BGC!

THE Forum for Digital Out-Of-Home Media in the Philippines goes to Bonifacio Global City!

The 3rd Philippine Forum on Digital Out-Of-Home Media will be convened at The Jaguar Lifestyle Centre / Land Rover Activity Centre, 32nd and 4th Crescent Park West, Bonifacio Global City, Taguig City.

Friday, October 12, 2012
9:00 a.m. to 2:30 p.m.

Register now!


Saturday, September 1, 2012

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