Tuesday, August 25, 2015

Venus Navalta Shares Her Insights On The Future Of Outdoor At OAAP Summit

Venus with OAAP officers Dan Sembrano, Rod Guevarra
and Chairman Frank Abueva
Media industry veteran Venus Navalta, CEO of IPG Mediabrands joined the 1st OAAP National Summit in Davao and delivered her insights on the future of Out Of Home Media.

The highly respected media industry leader who was recently reunited with the communications network that had been home for 17 years, the Interpublic Group. Venus launched UM in 1999 and turned it into one of the country’s most successful agency operations. During her tenure, UM maintained its leadership and grew consistently, year after year, winning numerous international and local awards including a Cannes Media Lion in 2009, a gold in the 2007 Asia Marketing Effectiveness Award and a five time winner of the 4A’s Media Agency of the Year Award.

Most noted during her stint in UM was the fact that she pioneered agency managed OOH media through Universal Outdoor.

Monday, August 17, 2015

Billboards Direct

Why buy through media agencies when you can get it cheaper when you buy direct?

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Outdoor Advertising Industry Holds 1st National Summit In Davao

The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit in its 50 year history at Waterfront Insular Hotel in Davao City with the theme: “Let’s Go Outdoor!” from August 21-23 in conjunction with the annual Kadayawan Festival in the City.

About 100 Outdoor Advertising practitioners throughout the country are expected to attend from OAAP Chapters in the NCR, North Central Luzon, Visayas and Mindanao.

With the growth of the Philippine economy, the Out-of-home Industry is gearing up to become a relevant player in this unprecedented push for share of the market in terms of advertising spend. The event is led by OAAP Chairman Mr. Frank Abueva and OAAP President Mr. Rod Guevarra. Five Speakers are set to speak before the group: Lawyer to the Stars, Atty. Lorna Patajo-Kapunan as Keynote Speaker and Guest of Honor, followed by Philippine Center for Out-Of-Home Media Research and Science (PhilCourse), Executive Director and former OAAP Board Member, Mr. Lloyd Tronco to speak on the Latest Trends in OOH. Also in the line-up of speakers is Globaltronics VP for External Affairs & Partnerships and current OAAP PRO, Mr. Nato Agbayani to speak on Rich Media Marketing Via Digital OOH.

Powerhouse speakers coming from the Franchising and Advertising industries are lined-up for the afternoon session. The legendary RK Franchise Consultancy Founder, Mr. Rudolf Kotik will speak on Franchising and Intellectual Property, followed by Advertising Guru and IPG Media Brands Philippines CEO, Ms. Venus Navalta to speak on What’s Next in the World of OOH.

For details contact the OAAP Secretariat at (02)843-8201/(02)751-0255 or through mobile at 0917-5149781 or 0998-5403023 or visit the OAAP Facebook page at www.facebook.com/pages/Outdoor-Advertising-Association-of-the-Philippines-OAAP.

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