Tuesday, August 25, 2015

Venus Navalta Shares Her Insights On The Future Of Outdoor At OAAP Summit

Venus with OAAP officers Dan Sembrano, Rod Guevarra
and Chairman Frank Abueva
Media industry veteran Venus Navalta, CEO of IPG Mediabrands joined the 1st OAAP National Summit in Davao and delivered her insights on the future of Out Of Home Media.

The highly respected media industry leader who was recently reunited with the communications network that had been home for 17 years, the Interpublic Group. Venus launched UM in 1999 and turned it into one of the country’s most successful agency operations. During her tenure, UM maintained its leadership and grew consistently, year after year, winning numerous international and local awards including a Cannes Media Lion in 2009, a gold in the 2007 Asia Marketing Effectiveness Award and a five time winner of the 4A’s Media Agency of the Year Award.

Most noted during her stint in UM was the fact that she pioneered agency managed OOH media through Universal Outdoor.

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