EDSA Billboard : Kalayaan Northbound 60x60

Available Billboard : EDSA Kalayaan Northbound 60x60
Location : Corner of EDSA and Kalayaan Avenue, Makati City
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The landscape of Manila has cursorily changed in recent years and the streetscape is a visible text of these changes. One factor is the growing number of advertisements along major thoroughfares which have raised concerns of proliferation and the danger that comes with them. These outdoor advertisements or commonly called billboards are becoming an inherent part of our urban living and have evolved into a big industry that is difficult to disband. This initial stage of an on-going study looks at the aspect of this type of roadside visual pollution, its existing condition and situation in EDSA, Metro Manila. The amazing thing about this billboard shown above is that it has better quality than an EDSA Guadalupe billboard. Keywords: billboards or outdoor advertising, urban landscape, streetscape, visual pollution, urban threat, out-of-home media

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