EDSA Billboard .com

Tuesday, May 19, 2015

‘Wow Mali!’ billboard along EDSA confuses onlookers

on 24 November, 2014 at 20:07

MANILA, Philippines – The billboard sign for television gag show Wow Mali! along EDSA Balintawak area is causing confusion among onlookers and motorists. It looks just like any other billboard along EDSA, except it is completely upside down.

The billboard sign shows Wow Mali! host Joey de Leon with the caption “Lakas ng tama”.

Joey de Leon posted a photo of the billboard earlier on his Instagram account, saying “WOW MALI na!”

Tuesday, May 19, 2015

Netizens find billboard on EDSA ‘creepy’

Passers-by along EDSA-Mandaluyong are a bit freaked out by the video clip of a “girl on a swing” currently being shown on a light-emitting diode (LED) billboard.

Netizens were able to capture the said clip and uploaded them on different social networking sites roughly two weeks ago.

Celebrity KC Montero posted on Instagram an 11-second video first showing an advertisement for Manny Pacquiao’s fight with Mayweather, then suddenly shifts to what appears to be a silhouette of a girl swinging back and forth.

Montero captioned his post with “Has anybody seen this on EDSA? Kind of creepy”.

Read more at http://www.mb.com.ph/netizens-find-billboard-on-edsa-creepy/#vDOPVLFiz3z7ikjl.99

ABS-CBN actress Maxene Magalona posted a similar video which came with the caption: “Did you see the video billboard on EDSA with a little girl on a swing? Kinda creepy don’t you think?? I wonder what that’s about?”

“Bro, does this play randomly? ‘Cause if it is, it’s creepy”, said a certain Instagram user known as @micylequizon.

Other netizens saw it as another movie or television show teaser while some say it is a public advertisement.

OOH Resource’s Lloyd Tronco said they are still “verifying and investigating” the “girl on a swing” clip.

For now, he said it could either be a “filler material inserted to use up the gaps between advertisements or a teaser for a new program for the advertised network.”

In February 2014, a controversial “Olivia, will you marry me?” billboard advertisement that dotted the metropolis sparked the curiosity of the public. It turned out that it was for a campaign of a real estate company.

Read more at http://www.mb.com.ph/netizens-find-billboard-on-edsa-creepy/#vDOPVLFiz3z7ikjl.99

Tuesday, May 19, 2015

EDSA billboard promotes gender equality, ‘all kinds of love’

Screen grab from Solenn Heussaff’s Instagram account

MANILA, Philippines—A billboard promoting gender equality and celebrating “all kinds of love” has risen along Epifanio de los Santos Avenue (Edsa) in Guadalupe, Makati City.

The billboard, which is part of the latest advertisement campaign of lifestyle brand Bench, shows magazine creative director Vince Uy holding hands with boyfriend Nino Gaddi and makeup artist Ana Paredes being hugged by girlfriend Carla Peña.

The four-part billboard also features movie icon Gloria Romero with grandson Chris Gutierrez and actress Solenn Heussaff with fiancé Nico Bolzico.

The Bench campaign has earned the admiration of netizens for its “bold” move that they said could “change the game of advertising.”

Screen grab from Mara Chua’s Facebook account

However, the hands of Uy and Gaddi in the billboard were painted over days after it had been set up, earning the ire of some netizens.

A report from Scout Magazine on Friday said that in 2011, Bench was compelled to take down its billboard featuring the Philippine Volcanoes in fitted underwear after Mandaluyong Mayor Benhur Abalos requested the billboard be dismantled, saying people deemed it “inaapropriate and offensive.”

As to how the painting over their hands happened, Uy was quoted in the story: “I do have a feeling that perhaps it was to get AdBoard to give a go signal on the materials.”

“We feel that the positive reception to the campaign shows that Filipinos are more open-minded and progressive than we’re given credit for. On the bright side, we are still happy and thankful because, holding hands or not, Bench still gave the opportunity to spread the message of acceptance, tolerance and equality of any kind of love—perhaps slowly, but definitely surely,” he added. NC

Tuesday, May 19, 2015

Tuesday, March 24, 2015

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Available January 1, 2015

Size: 50ftHx60ftW

Current Advertiser : SM

Contact : 0922-840-8880

http://availablebillboards.blogspot.com/2014/12/contact.html

______

Tuesday, March 24, 2015 Funny , Nice Executions

Tuesday, December 23, 2014

Out-Of-Home Media Outlook 2015

There is no doubt that the emergence of the smartphone has created much impact in the lives of today's urban consumer. It has made our lives much easier but at the same time a little bit stressful too. Every now and then a red circle with a white number in it pops up in our screen indicating the number of messages or notifications we have to deal with in the growing number of apps on our smartphones. And because of this, more people are looking down on their phones instead of paying attention to what is out on the street.

This phenomenon of looking down too much on a 5 inch screen inthe palm of one's hand has an impact too on the daily net viewership of a billboard. For this reason, it is imperative that media agencies who herald their prowess in audience measurement of Out-Of-Home media should really examine their current criteria for determining daily net viewership of an OOH site or panel.

In my recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, I cited the increasing cost of OOH media. In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. Clients and advertisers likewise should be very sure of their purchases in OOH media. It pains me to see that so much media money is being thrown away by some clients simply by having their advertisements in OOH sites which were not measured properly.

Thus in 2015, agencies who do have their OOH measurement program will really have to introduce a new factor or criterion given the time OTS audiences are looking down on their phones. With this, a better number of daily net viewership is derived.

For queries on OOH Media Measurement and Out-Of-Home Media in the Philippines, the author may be reached at oohresource ( @ ) gmail.com

Tuesday, December 23, 2014 Industry Events , Industry News - Regional

Sunday, November 23, 2014

MEDIA OUTLOOK 2015

MEDIA OUTLOOK 2015
December 16, 2014, Tuesday, 1:30-5:00PM
Fairmont Hotel, Makati Avenue, Makati City

2015 will be an interesting year for the media industry in the Philippines as the ASEAN integration and pre-2016 election fever takes center stage among other developments.

The Media Outlook 2015 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed - ‘Will TV continue to be the dominant consumer touch point?’ ‘What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?’

These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.

The Panel of Experts is composed of the following:

1. Gabriel V. Buluran, General Manager, Kantar Media Philippines
2. Lloyd Tronco, Executive Director, PhilCourse
3. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

KEY TOPICS

1. TV Ratings and Radio Ratings by Gabriel V. Buluran, General Manager of Kantar Media Philippines

I. The state of TV viewing in the Philippines
a. Urban vs Rural viewing
b. Top channels
c. Top Genres
d. Twitter and TV viewing

II. Kantar and KBP radio ratings data
a. Radio listening trends across the country
b. Popular stations
c. Popular genres
d. Impact of mobile technology on listening habits

III. Advertising Expenditure information
a. Value of Philippine advertising in 2014
b. Prospects for 2015
c. Top advertisers
d. Top categories

2. The Outlook for OOH by Mr. Lloyd Tronco, Executive Director of PhilCourse

I. Latest audience measurement information
a. Estimate of OOH’s reach
b. Profile of consumers exposed to OOH
c. Popular OOH executions
d. Latest OOH advertising figures
e. Forecast for 2015

3. Results of the recently completed National Urban Media Insights Study by Jay Bautista, General Manager of Strategic Consumer and Media Incites, Inc.

a. Popular touch points for Filipinos
b. Latest online trend
c. Latest mobile trend
d. Digital and Traditional media (competition vs collaboration)

Discounts and Payment Scheme

PHP 4,000 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/ Students/ Government

LEARN MORE: www.fmi.com.ph

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing.

For Sponsorship and Registration

Call: +632 – 896 0639, 896 0637

Fax: +632-890-2101, 896 0637
Email: norelyn@fmi.com.ph
Visit website: www.fmi.com.ph

Sunday, November 23, 2014 Industry Events , Industry News - Regional

Tuesday, July 8, 2014

New Makati Ordinance sets limits on size, height, location of Billboard and Signage

The newly-enacted Billboard and Signage Ordinance of Makati has taken effect last Monday, June 30, and the city government will be evaluating all existing and proposed non-mobile billboards and signage in the city according to its provisions and guidelines on dimensions, height, illumination and location, among others.

Makati Mayor Jejomar Erwin S. Binay said City Ordinance No. 2013-A-044 provides regulations covering all billboards and signage in the city, and has provided the legal basis for the city government to order the removal of billboards and signage that pose danger to city residents and the general public.

“The new Billboard and Signage Ordinance of Makati will be strictly enforced by the city government primarily to ensure public safety. It is also intended to address concerns about visual blight and clutter and improve the city skyline and its environment,” Binay said.

The mayor, however, clarified that the moratorium on the construction and installation of new billboards in the city, declared by City Ordinance No. 2004-A-028, still remains in effect until it is lifted through the enactment of a separate ordinance.

Binay said the new ordinance sets specific billboard dimensions and spacing between billboards at designated locations identified in the Billboard Location Map, which are classified as Area 1 (along Major Roads), Area 2 (along Secondary Roads), and Area 3 (Special Development Zones).

Major roads categorized under Area 1 include EDSA, South Superhighway, Magallanes Avenue, Sen. Gil Puyat Avenue and Ayala Avenue.

Billboards or electronic displays in Area 1 must comply with the maximum allowable surface or display area in proportion to the width of the road. Billboards along roads more than 45 meters wide (147.6 feet) shall have a maximum surface area of 162 square meters (1,743.8 square feet); for road width from 20 to 45 meters (65.6 to 147.6 feet), maximum surface area shall be 81 square meters (871.9 square feet); for roads less than 20 meters wide . Also in Area 1, a freestanding billboard or electronic display must not exceed 22.5 meters (73.8 feet) in height, which is to be measured from the average elevation of the surface of the natural ground or existing sidewalk or carriageway level (whichever is higher), up to the highest point of the billboard or any of its components.

The spacing requirements between billboards in Area 1 are also in proportion to the road width, as follows: 150 meters (492 feet) spacing for road width of 45 meters (147.6 feet); 100 meters (328 feet) for road width from 20 to 45 meters (65.6 feet to 147.6 feet); and 50 meters (164 feet) for road width of less than 20 meters. Meanwhile, the maximum height of a building-mounted billboard in Area 1 must conform with the building height limit (BHL) requirements, non-obstruction of doors and windows, building code and zoning ordinance requirements, among others.

In its report to the mayor, the Zoning Administration Division of the Urban Development Department (ZAD-UDD) has now prioritized the updating of its inventory of current billboards or electronic displays in the city. Inspection teams are being deployed to conduct ocular inspections of existing billboards and check their conformity to the new guidelines, starting with major thoroughfares like EDSA and South Superhighway. The results of the evaluations will be the basis for the preparation of notifications to concerned billboard owners and advertisers.

Billboard owners and advertisers with existing materials in the city are also being urged to volunteer for evaluation and submit pertinent documents to ZAD. They may submit the current building permit, approved plan, picture of the billboard, and complete address at the ZAD office at 2/F, old City Hall building along J.P. Rizal St., Poblacion, Makati.

Illegal and non-compliant billboards that will be identified during the inspections, on the other hand, will be recommended by the zoning office to the Office of the Building Official for dismantling.

Last year, public hearings were held by the city government to present the Billboards and Signage Masterplan to stakeholders, who were also allowed to submit their proposals for consideration and inclusion in the masterplan.

The public may access the full text of the ordinance via the official website of the Makati city government, www.makati.gov.ph. It can be found among downloadable documents in the subheading “Publications” under “The City” in the homepage.

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Tuesday, July 08, 2014 *OAAP

Monday, August 12, 2013

EDSA Billboard Honors Gilas Pilipinas

LABAN PILIPINAS exclaimed the EDSA billboard located along the stretch between Taft Avenue and Roxas Boulevard. At the top of the billboard is the line, "15 Teams. 1 History Making Event."

After last night's valiant effort of the Gilas Pilipinas team to win the gold in the 2013 Manila FIBA Asia Men’s Basketball Championship, we salute the team for all it's given for country.

Catch a glimpse of the EDSA billboard on your way to SM MOA Arena.

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Monday, August 12, 2013